Daily Conditioning verses Deep Conditioning

Daily Conditioning:

A daily or "instant" conditioner restores your hairs pH (acidity) balance after shampooing. It also leaves a light coating on hair, encouraging the cuticles of the hair to lie flat. This makes the hair less likely to tangle and easier to comb. Instant conditioners do not, however, strengthen the hair because they cannot not reach the hair's cortex.

Deep conditioning:

A deep conditioner fills the cortex in each strand of hair with essential nourishment and vital nutrients. Gentle, sustained heat is needed for proper deep conditioning: It gradually lifts the cuticles on each hair strand so that your deep conditioner can reach the hair's cortex. Without heat, your deep conditioner cannot penetrate into the cortex and cannot strengthen nor nourish your hair.

Time:

It takes approximately 20 minutes of sustained, gentle heat to thoroughly deep condition your hair.

Tools:

The Cordless Heat Therapy Wrap provides gentle, long lasting and controlled heat without any electricity or batteries, so you can deep condition your hair whenever or wherever you'd like! (Watch the video above to see 15 fun and interesting things you can do while wearing the Hair Therapy Heat Cap!)

Process:

After shampooing, apply the appropriate Phat Head Deep Conditioner for your hair type. Heat your Hair Therapy Wrap according to instructions (times vary based on heating method used). Cover your hair with the conditioning cap (included) and then place the Hair Therapy Wrap on your head, with the "tail end" in the back. Twist the tail so that the cap fits snuggly on your head. Secure the tail to the Velcro strip on the front of the cap.

Cool Down:

When you're done, remove your Hair Therapy Wrap and allow your hair to cool down for about 5 minutes. This step is very important: The cuticles of your hair are still raised from the heat, so you must allow them to "close" to ensure that the nourishing ingredients from your deep conditioner stay inside the hairs cortex.If you'd like to speed up the cooling down process, you can comb a small amount of your favorite Phat Head Daily Conditioner through your hair.

Once your hair has cooled down, rinse out your deep conditioner with cool water and style as usual. Or, if you'd like, you can leave your deep conditioner in your hair overnight and rinse it out in the morning.

Deep Conditioners:

Many deep conditioning treatments contain harsh chemicals that are not meant to be left on the hair for extended periods of time. Phat Head Deep Conditioners are all natural and free of chemical preservatives.

Remember:

• Weekly deep conditioning is the key to strong, healthy hair.
• Strong and healthy hair resists breakage.
• Healthy Hair = BEAUTIFUL HAIR!
• Keep your hair beautiful with the Hair Therapy Wrap and Phat Head Deep Conditioner.